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商业地产研究  
Study of Commercial Property
  商社汽贸新溉路项目概念方案设计 Chong Qing General Trading Company Limited In Xingai Road
 
 
 
 

Location chongqing

Constrction are  63533m2

 

The site located innorth of Xingai road in Yubei district. It is one mix-used block , whichcontains the headquarters building and a shopping mall.

The project design focuson two aspects: 1.Based on the site condition, commercial, office, conferencecenter , these three different functions are reasonable arrangement. 2. Findout the   balance of commercial worth andcost, create a nice shopping space and make it opened to the market as soon aspossible.

Through usingset-back design, both inside and outside collaborative; sight Guide, imageexpand; commercial integration, within Street continued; couples first layercombined, upgrade  value ,these fourdesign strategies get the site new innovation elements, use different elevationas space design clues, make the office building high light stable atmosphere ofimage, and pleasure of experience type commercial atmosphere, make it , becamenew landmarks on Xingai road.

项目位于重庆市渝北区新溉大道北侧,未来将建成主要服务于重庆商社集团的总部办公写字楼以及服务于周边片区的商业集群。

旨在关注两个方面,一是在基地与外界环境协调的前提下,满足商业、办公楼和会议中心三种不同功能布局及内部空间的统一和协调;二是创造良好的商业界面和商业价值,并使商业更快更快更高效的投入市场并进入使用,寻求一个达到商业均好性的平衡点。

本次项目区位优势明显,位于四大板块几何中心,交汇处,片区内发展成熟、交通便捷、人口容量大、配套完善。南临快速路,轻轨在此下地。且基地处于“洼地”中,周边环境高于场地,因此需要凸显空间的高体量建筑。

通过场地分台,内外协同;视线引导,形象拓展;商业整合,内街延续;多首层结合,提升价值四个设计策略向地块融入创新要素,将不同标高作为空间设计的线索,凸显重庆商社总部办公楼稳重大气的形象、愉悦的体验式商业氛围,通过不同功能属性的展现,创造具有山城特色、本土与当代融合的城市街区和建筑形态,成为新溉大道的新地标。

 

总用地面积:18319平方米


总建筑面积:63533.5平方米





 
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