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商业地产研究  
Study of Commercial Property
  General Terminology 商业形态分类
 
 
 
 

Anchor stores: the largest retail outlets,usually located at the ends or corners of shopping centers, and chosen in partfor their potential to attract customers to the shopping center generally;departments stores usually anchor regional and super-regional malls andsupermarkets are typical anchors in community centers 

招牌店:最大的零售店,通常放在商业中心的转角处,或者按照吸引消费者的潜力而安排,百货公司、中心商场、超级中心商场和超市都是典型的一个社区中心都是典型的招牌店。

Arcade: an entertainment area offeringcoin-operated computer games and other amusements

长廊商场:提供硬币游戏机和其他娱乐游戏的娱乐区域

Back of the house: the office, stock room,and other non-retail areas of a store

附属房:办公室、储藏间和其他的商店非零售部分

Big box: a large stand-alone store thatspecializes in a single line of products, such as home improvements, toys, oroffice supplies; no-frills that sell in volume and category killers are oftenbig box stores

主体建筑:大型独立经营商店,主要销售家用设备、玩具、办公用品类产品;主题建筑商店多为折扣店,提供大量批发商品

Brownfields: a potential shopping center site contaminated by chemicals, such asa former industrial location

Brownfields:购物中心地区,受到周边工业污染

Cart: a wheeled display from which merchandise is sold in pedestrianareas of a mall, often fitted out with shelves, display racks, and the like

Cart: 小型可移动商品销售轮车,零售商品通常放于货架上

Cash wrap: the front counter with the cashregister and often a wrapping or packing area

商品包装处:收银台,还可提供包装服务

Category killer: a large national chainstore specializing in one line of products, such as home improvements, officesupplies, or toys, that can overwhelm both smaller and more diverse competitorsbecause of its size, variety of merchandise, and prices

综合市场:大型国内连锁店,出售家用设备、玩具、办公用品类产品,以其产品种类多、价格合理为特征

Community room: an area available forpublic use, ranging from a bare meeting room that can accommodate foldingchairs and tables to a more elaborate hall with stage, adjacent kitchen, andother services

社区活动中心:如:有折叠桌椅的会议室;设有楼梯、厨房及其它设施的食堂

Double dumbbell shape: a cross-shapedshopping center with anchor stores at the end of each cross

交叉哑铃式结构:十字形购物中心,四个角都设商店

Draw tenant: a store that attracts a largenumber of potential customers to a shopping center, often an anchor store

Draw tenant固定商店,能够吸引特殊消费群体

Dumbbell: a linear shopping center withanchors stores on each end

哑铃式结构:购物中心,商场延伸至两端

Factory outlet: a retail store that sellsmerchandise direct from the manufacturer, usually at reduced prices

 廉价经销店:零售店,直接从制造商购买商品,价格低廉

Food court: a separate area of a shoppingcenter containing fast-food outlets and a common seating area

食品街:购物中心独立区域,提供快餐、休息区

Free-standing store: a retail outlet notassociated with a shopping center, especially those at a distance fromcongested shopping areas and downtowns

自营商店:通常远离市区和繁华商业区

Greenfields: undeveloped land, particularlya site suitable for a shopping center

绿地:未开发土地,作为建购物中心使用

Gross leasable area (GLA): the total areaof floor space (usually cited in square feet) leased for retail shops, consumerservices, and entertainment, including restaurants. The total floor area of anyshopping center or mall is inevitably larger than the gross leasable area; thedifference can be accounted for by mall offices, utility areas, storage, restrooms, interior plazas, and other non-revenue producing spaces. Areas that arenot let on long-term leases, such as assembly halls, exhibition space, publicmeeting rooms, and the like are usually not included in GLA figures, thoughthey may produce some rental revenue.

可租用区域:零售商店,为顾客提供娱乐、餐饮等服务。任何一座购物中心的房屋面积都大于租用面积;比如楼宇办公区、公共区、储藏室、休息室、非税款收入企业等。尽管有些区域能够获得收入,但不作为长期租用,如:会议厅、展览馆、接待室等。

Irregulars: salable merchandise with minorimperfections sold a reduced prices

非正规经营:因质量问题,商品特价出售

Junior department store: (1) a smalldepartment store offering a limited selection of goods; (2) a scaled-downversion of a full-sized department store

小型商店:其特点是商品种类较少,店面面积小

Kiosk: a semi-permanent booth placed inpedestrian areas of a shopping center and used to sell small items or to offerspecific services, such as jewelry repair

Kiosk指非固定摊位,通常在购物区行人较密集地带,售卖小商品、或提供首饰维修等服务

Mall rat: young person who frequents ashopping center primarily for socializing and entertainment, rather than forshopping

年轻人聚集天地:专指社交、娱乐场所,年轻人居多

L-shaped: a shopping center with two linearstrips of stores connected at right angles, forming the letter L; anchors aretypically located on the two ends or at the apex, with parking inside the apex;L-shaped is a common design for community-sized centers

L型商业区:商店坐落于购物中心两侧,成直角状,因此形成L型,是联合商业中心常见的一种设计形式

Mall manager: the person employed by theowner or a management company to supervise daily operations of a shoppingcenter

购物中心经理:主要负责日常运作管理工作

Mall mayor: the retailer who acts as theinformal spokesperson for the tenants of a shopping center

Mall mayor指零售商,负责与承租人联系工作

Mall walker: person who walks in a shoppingcenter for exercise, especially during a period set aside for this purposebefore stores have opened in the mornings

购物中心巡视人:购物中心早晨开门营业前,负责巡视检查工作

Market area: the geographical area fromwhich a shopping center draws its customers

市场区域:专为吸引顾客推出商品展销活动

Off-price center: a retail store that sellsbrand-name clothing or other goods (often with labels removed) at reducedprices

折扣商城:以品牌服装或其它商品(无商标)为主的零售店

Outlot tenant: a free-standing retailer orservice located on a separate parcel in front of a shopping center; also calleda pad tenant

Outlot tenant:此类型零售商无固定店面,也称为地摊

Outparcel: (1) a physically separate storeor service, such as a restaurant, bank, office, or motel, included in ashopping center’s property; (2) unoccupied land on a shopping center's property

Outparcel: 多为独立自营店或者空置区域,归属于购物中心资产,如:餐馆、银行、办公室或汽车旅馆

Shrinkage: (1) difference between value ofinventoried merchandise and merchandise book value, attributable to waste, shopwear, carelessness, fraud, theft, and so on; (2) more specifically, loss ofmerchandise due to shoplifting, usually reported as a percentage of sales

缩水商品:由于浪费、磨损、粗心、伪劣品、偷窃等因素,商品或书籍贬值;因商店出现失窃,部分商品不全,以折扣价售出

T-shaped: a shopping center comprising twolinear arrays of stores forming the shape of the letter T, with anchor storesat each of the three ends and parking on all sides

T型商业区:商店如T字型坐落于购物中心,三条店面交汇处为正中心

Tall-wall stall: a temporary retailingdisplay and counter built against an empty wall

大棚式市场:可临时陈列商品,多为大棚式构造

Temporary tenant: typically, a retailerthat rents space in a common area for a cart, kiosk, or tall-wall stall forless than a year

临时租户:以推车、棚车的形式出售商品,租期不到一年

U-shaped: a linear array of stores formingthe shape of the letter U, with anchors placed in the center or on the two endsand parking inside the U

U型商业区:商店如U字型坐落于购物中心,由三条店面组成
 
 
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